100 Percent Pure Fruit Pigmented Mascara Review

100 percent pure fruit pigmented mascara review

Last Updated - September 3, 2020

Mascara is a girl’s best friend because it makes your eyes pop and transform your face. It lengthens, thickens, darkens, intensifies, and defines your eyelashes. Unfortunately, I was not able to wear mascara for a long time. And I’m unable to do eyelash extensions due to the sensitivity of my eyes. After I put on mascara/eyelash extensions, I often experience redness in my eyes, sting sensation, and teary eyes. It is uncomfortable, and it is not very pleasant when you are trying to look beautiful, and the result is the opposite. If this sounds like your situation too, then 100 Percent Pure mascara could be your solution.

So I did a little research:

What is in typical mascara?

By no means am I a scientist. So I did what anyone would do, I searched what is in typical mascara. According to WebMD, “mascara’s ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax”. Sounds pretty good, right? But, have you ever read what is in your mascara? When you pick up your mascara from Sephora or drug store and read the ingredient list, you will say WHOA. Because there will be a whole ton of ingredients, you won’t be able to pronounce most of it, and you may even see words like synthetic.

I mean, no wonder my eyes were not happy. Mascara is full of chemicals ingredients! So this is when I start seeking natural beauty products that contain ingredients my body can recognize. Something I can feel good about putting on my body.

100 Percent Pure

If you are not familiar with the brand, their beauty produces are made from pure, organic nutrients. It is free of anything synthetic or anything artificial. The brand describes their product as the “most healthy and most nourishing food for your skin” because their products are pigmented with natural ingredients like fruit, tea, etc..

100 Percent Pure offers two mascara options:

100 Percent Fruit Pigmented® Ultra Lengthening Mascara

100 Percent Pure Maracuja Mascara

100 Percent Pure Mascara Review

This brand offers two different types of mascara and each comes in a variety of colors.

100 Percent Fruit Pigmented® Ultra Lengthening Mascara

This mascara is design to lengthens and separates lashes without clumping, smudging, or flaking. It coats each lash with conditioners, and it is pigmented with black tea, berries, and cocoa.

Ingredients: Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) * Certified Organic



Cruelty free

Unlike chemical mascara, which stays good "forever". 100% Pure mascara will last 6 months maximum while 3-4 is a better time frame.

All Natural. Pigmented with fruit.

Not water proof.

Available in 4 colors: Blueberry, black tea, blackberry, dark chocolate.

Ingredients contains alot of extract and you may be sensitive to certain products.

For all skin types


No clumping, smudging, or flaking.Enter your text here...


Enhanced the appearance of my lashes while feeling light.


It smells amazing!


Easy to remove and it does last you all day.


This mascara formula is designed to provide volume, and it is infused with luscious Maracuja oil from passion fruit to coat each lash without clumping or flaking smoothly. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth.

Ingredients: Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic



Vegan Cruelty, Cruelty Free, Gluten free.


All Natural. Pigmented with fruit. 

This is a wet formula. It will take some time to dry, so don't do any eye make up until it's dry.

No synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

May leave some residue under your eyes.

Available in 3 colors: Dark chocolate, black tea, blackberry

Smudging may occur. This will depends on how long you had your mascara open. The older the mascara is, the more likely you will notice the smudge. 

For all skin types

Unlike chemical mascara, which stays good "forever". 100% Pure mascara will last 6 months maximum while 3-4 is a better time frame.

Won’t clump or flake throughout the day.


Water resistant.


Water resistant.


It smells amazing


Easy to remove with face wash or make up remover.



Are these 100 Percent mascara water-resistant?

Maracuja Mascara is water-resistant. Fruit Pigmented® Ultra Lengthening Mascara is not.

What is the shelf life of these mascaras?

According to the brand, six months is maximum, while 3-4 is a better time frame. And don’t share your mascaras with others!

Where could you get these mascaras?

These mascaras are available for purchase on Amazon or directly with 100% Pure. The price is the same. If you have Prime, it will ship faster if you purchase it through Amazon. If you are in no rush, I recommend that you purchase it directly with the brand. If you purchase it directly with the brand, you will get samples with your shipment.

How to remove these mascaras?

You should be able to apply eye makeup remover, leave it on for a short period of time, and smoothly wipe all of our eye makeup right off. 

Need recommendations? Check out my favorite cleanser from 100% Pure.

100 Percent Pure Mascara Review Summary:

100% Pure mascara is all-natural and made with clean ingredients. I love that the mascara is pigmented with fruits. Unlike other brands, these mascaras are also infused with nourishing ingredients. Since these mascaras are made from fruit pigments, you should check to see if you would have any allergic reaction before using them. Especially if you have any food sensitivity, test it on your skin first before applying because no one wants irritated eyes. What I love about this brand is that they do have physical store locations. If you do live close to one, go check it out.

Overall, these are awesome clean beauty mascaras to check out. I love anything natural and organic that still performs well, and these mascaras do exactly that. While the price on these mascaras is on the expensive side, I still think it is worth every penny because it contains nourishing ingredients, and it doesn’t irritate my eyes.

I hope my review was helpful, and I would love to hear what you think of them!

*This post is not sponsored. All opinions are my own. This post includes affiliate links. This means I make a few dollars if you sign up after clicking my link. This costs you nothing, but it helps keep this blog running!*

Disclaimer: This post includes affiliate links. This means I make a few dollars if you purchase/sign up after clicking my link. This costs you nothing, but it helps keep this blog running!

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