100 Percent Pure Fruit Pigmented Mascara Review 

 Last Update December 11, 2023

By Jenny Zhang

Mascara is a makeup essential that has been used to enhance the beauty of eyes for decades. It has the power to transform your lashes from ordinary to extraordinary in just a few quick swipes. Whether you want to add length, volume, curl, or definition to your lashes, mascara is the perfect tool to achieve that dramatic look.

However, not everyone can enjoy the benefits of mascara and eyelash extensions due to sensitivity issues, myself included. The discomfort of redness, stinging, and tearing eyes after application can be quite discouraging, especially when we're trying to look and feel our best. But don't despair - I've discovered a solution that could be the game-changer. The 100 Percent Pure mascara is a must-try for anyone struggling with sensitivity issues or anyone who wants to swap to natural cosmetics.

What is in typical mascara?

What exactly is in the typical mascara we use daily? After doing some research on WebMD, I found that mascara generally contains a carbon black or iron oxide pigment to darken lashes, a polymer to form a film that coats lashes, a preservative, and thickening waxes or oils like lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax. But have you ever looked closely at the ingredients list on your mascara bottle? You might be surprised to find a long list of complex, tongue-twisting words you've never heard of before, some of which are synthetic chemicals. 

No wonder my eyes were feeling irritated! Mascara is loaded with chemical ingredients that can adversely affect our bodies. It's crucial to be aware of what goes into the products we use on our skin and to make informed choices about the cosmetics we apply. This realization led me to search for natural beauty products containing recognizable ingredients, which would give me peace of mind and make me feel good about what I was putting on my skin.

100 Percent Pure

For those who are not yet acquainted with the brand, their beauty products are created using pure, organic nutrients with no synthetic or artificial additives. The brand prides itself on describing its products as the "most healthy and nourishing food for your skin," using natural pigments derived from ingredients like fruit, tea, and other botanicals. This approach allows the brand to offer cosmetics as close to nature as possible, delivering the benefits of organic ingredients directly to the skin. By opting for natural, organic ingredients, the brand ensures its products are gentle, effective, and free of harmful toxins, making them an excellent choice for those who value healthy, nourishing skincare.

100 Percent Pure offers two mascara options:

This brand offers two different types of mascara, and each comes in a variety of colors.

100 Percent Pure Mascara Review

100 Percent Fruit Pigmented® Ultra Lengthening Mascara

100 Percent Fruit Pigmented® Ultra Lengthening Mascara

Source: 100percentpure

The 100% Pure Fruit Pigmented Ultra Lengthening Mascara is a game-changing mascara that will revolutionize the way you think about your lashes. Design to lengthen the leashes and separate them without clumping, smudging, or flaking. It coats each lash with conditioners and is pigmented with black tea, berries, and cocoa. It's also gentle on sensitive eyes and easy to remove.

Unlike many other brands, 100% Pure Fruit Pigmented Ultra Lengthening Mascara has consumer studies. The study indicated that 94% of users said the mascara enhanced the appearance of their lashes, and 91% of users said the mascara didn't flake off throughout the day and lengthened the look of the eyelash. Available in four different colors, you will find one that meets your needs.

Ingredients: Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) * Certified Organic

Pros:

  • Made with natural and organic ingredients, free from harmful chemicals and toxins
  • Infused with fruit pigments that provide rich and intense color without using artificial dyes
  • Vegan and cruelty-free
  • Comes with a long wand that makes application easy and precise
  • Provides good length and volume to the lashes without clumping or flaking
  • It contains nourishing ingredients like Vitamin E and Green Tea that help to condition and strengthen lashes

Cons:

  • It may not be suitable for those with very short or sparse lashes, as the lengthening effect may not be as noticeable
  • It may require multiple coats for those who prefer a more dramatic look
  • May smudge or smear if exposed to water or humidity
  • Some users may experience sensitivity or irritation due to natural ingredients like beeswax or fruit extracts
  • More expensive than some drugstore mascaras but in line with other high-end natural and organic makeup brands
  • Not waterproof

100 Percent Pure Maracuja Mascara

100 Percent Pure Maracuja Mascara

Source: 100percentpure

Looking for a mascara that enhances the natural beauty of your eyes? Look no further than 100% Pure Maracuja Mascara! Made with nourishing, natural ingredients like maracuja oil, cocoa butter, and vitamin E, this mascara not only enhances your lashes but also helps to condition and strengthen them. This mascara formula is designed to provide volume and coat each lash without clumping or flaking smoothly. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth.

The 100% Pure Maracuja Mascara is a top performer. It's smudge-proof, water-resistant, and long-lasting, making it perfect for all-day wear. And with its precision brush, you can easily achieve the length and volume you desire without any clumps or flakes. According to a consumer study, 97% of users said the mascara doesn't flake throughout the day, 94% of users said it didn't cause any irritation to the eye, and 91% of users claim it enhanced the appearance of their lashes.

But what really sets this mascara apart from its competitors is its commitment to clean beauty. 100% Pure is dedicated to using only natural, cruelty-free, and eco-friendly ingredients in all of its products, including this mascara. So not only can you feel good about the way your lashes look, but also about the impact your purchase has on the environment.

Ingredients: Camellia Sinensis Leaf Extract (Organic Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) *Certified Organic

Pros:

  • Made with natural and organic ingredients, free from harmful chemicals and toxins
  • Infused with Maracuja Oil that helps to nourish and strengthen lashes
  • Vegan and cruelty-free
  • Comes with a long wand that makes application easy and precise
  • Provides good length and volume to the lashes without clumping or flaking
  • Contains nourishing ingredients like Vitamin E and Green Tea that help to condition and protect lashes
  • Long-lasting and smudge-resistant formula

Cons:

  • May not be suitable for those with very short or sparse lashes, as the lengthening effect may not be as noticeable
  • May require multiple coats for those who prefer a more dramatic look
  • May smudge or smear if exposed to water or humidity
  • Some users may experience sensitivity or irritation due to natural ingredients like beeswax or fruit extracts
  • More expensive than some drugstore mascaras but in line with other high-end natural and organic makeup brands

Q&A

Are These 100 Percent Mascara Water-Resistant?

Maracuja Mascara is water-resistant. Fruit Pigmented® Ultra Lengthening Mascara is not.

What Is The Shelf Life Of These Mascaras?

According to the brand, six months is the maximum, while 3-4 months is a better time frame. And don't share your mascaras with others!

Where Could You Get These Mascaras?

These mascaras are available for purchase on Amazon or directly with 100% Pure. The price is the same. If you have Prime, it will ship faster if you purchase it through Amazon. If you are in no rush, purchase it directly with the brand. If you purchase it directly with the brand, you will get per sampling with your shipment of orders over $25.

How To Remove These Mascaras?

You should be able to apply eye makeup remover, leave it on for a short period of time, and smoothly wipe all of your eye makeup right off. 

Need recommendations? Check out my favorite cleanser from 100% Pure.

100 Percent Pure Mascara Review Summary:

If you're looking for an all-natural mascara made with clean ingredients, 100% Pure is a brand to consider. Their mascaras are pigmented with fruit extracts and infused with nourishing ingredients, making them a great option for those who value natural beauty products. However, since they are made with fruit pigments, testing for any potential allergies or sensitivities before use is important. I appreciate that this brand has physical store locations so that you can check out their products in person. While they may be pricier than some drugstore mascaras, the quality and benefits make them worth the investment. I personally love these mascaras and find them gentle in my eyes. Give them a try, and let me know what you think!

*This post is not sponsored. All opinions are my own. This post includes affiliate links. This means I make a few dollars if you sign up after clicking my link. This costs you nothing, but it helps keep this blog running!*


Jenny passionately advocates a holistic and natural approach to health and well-being. She has a Bachelor of Science degree and years of working in food sciences, specializing in organic & natural products. She is committed to helping others embrace a balanced, natural lifestyle that fosters well-being. Jenny believes that a harmonious balance between nutrition, fitness, and mindfulness is the key to unlocking the full potential of one’s well-being.