100% Pure Fruit Pigmented Black Mascara Review

100 pure mascara review

Mascara is a girl’s best friend. It lengthens, thickens, darkens, intensifies, and defines your eyelashes. It will make your eyes pop and transform your face.

Unfortunately, I was not able to wear mascara for a long time. And I’m unable to do eyelash extensions due to the sensitivity of my eyes. After I put on mascara/eyelash extensions, I often experience redness in my eyes, sting sensation, and teary eyes. It is uncomfortable, and it is not very pleasant when you are trying to look beautiful, and the result is the opposite.

So I did a little research:

What is in typical mascara?

By no means am I a scientist. So I did what anyone would do, I searched what is in typical mascara. According to WebMD, “mascara’s ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax”. Sounds pretty good, right? But, have you ever read what is in your mascara? When you pick up your mascara from Sephora or drug store, and you read the ingredient list, you will say WHOA. Because there will be a whole ton of ingredients, you won’t be able to pronounce most of it, and you may even see words like synthetic.

I mean, no wonder my eyes were not happy. Mascara is full of chemicals ingredients! So this is when I start seeking natural beauty products that contain ingredients my body can recognize. Something I can feel good about putting on my body.

100% Pure

If you are not familiar with the brand, 100% Pure beauty produces are made from pure, organic nutrients. It is free of anything synthetic or anything artificial. 100% Pure describes their product as the “most healthy and most nourishing food for your skin”.

100% Pure Mascara Review

This brand offers two different types of mascara and each comes in a variety of colors.

Fruit Pigmented® Ultra Lengthening Mascara

This mascara is design to lengthens and separates lashes without clumping, smudging, or flaking. It coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.

Ingredients: Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) * Certified Organic

EWG Score: 2
(EWG analyzes and rates individual ingredients according to their toxicity. Individual ingredient ratings for a product are combined to find an overall product rating. According to EWG, a score of 2 is considered a low hazard product.)

Cruelty freePricey
All Natural. Made from fruit pigments. Ingredients contains alot of extract and you may be sensitive to certain extract.
Available in 4 colors: Blueberry, black tea, blackberry, dark chocolateUnlike chemical mascara, which stays good "forever". 100% Pure mascara will last 6 months maximum while 3-4 is a better time frame.
For all skin typesNot water proof
No clumping, smudging, or flaking.Not vegan
Enhanced the appearance of my lashes while feeling light.
It smells amazing!
Easy to remove and it does last you all day.

Maracuja Mascara

This mascara formula is designed to volumizing, and it is infused with luscious Maracuja oil from passion fruit to coat each lash without clumping or flaking smoothly. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth.

Ingredients: Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic

Vegan Cruelty, Cruelty Free, Gluten free.Pricey.
All Natural. Made from fruit pigments. This is a wet formula. It will take some time to dry, so don't do any eye make up until it's dry.
No synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.May leave leaves some residue under your eyes
Available in 3 colors: Dark chocolate, black tea, blackberrySome smudging may occur
For all skin typesUnlike chemical mascara, which stays good "forever". 100% Pure mascara will last 6 months maximum while 3-4 is a better time frame.
Won’t clump or flake throughout the day.
Water resistant.
The mascara enhanced the appearance of my lashes.
It smells amazing! If you like to smell your make up.
Easy to remove with face wash or make up remover.
Lengthens your lashes.
Light weight and smooth with no clumping.
Gives your lash a nice curl separately and not all clumpy together


Are these mascara water-resistant?

Maracuja Mascara is water-resistant. Fruit Pigmented® Ultra Lengthening Mascara is not.

What is the shelf life of these mascaras?

According to 100 Pure, 6 months is maximum while 3-4 is a better time frame. And don’t share your mascaras with others!

Where could you get these mascaras?

These mascaras are available for purchase on Amazon or directly with 100% Pure. The price is the same. If you have Prime, it will ship faster if you purchase it through Amazon. If you purchase it directly with the brand, you will get samples with your shipment. If you are in no rush, I recommend that you purchase it directly with the brand.


100% Pure mascara is all-natural and made with clean ingredients. Unlike other brands, these mascaras are infused with nourishing ingredients. Since these mascaras are made from fruit pigments, you should check to see if you would have any allergic reaction before using them. Especially if you have any food sensitivity. Test it on your skin first before applying because no one wants uncomfortable eyes. What I love about this brand is that they do have physical store locations. If you do live close to one, go check it out.

Overall, these are awesome clean beauty mascaras to check out. I love anything natural and organic that still performs well, and these mascaras do exactly that. While the price on these mascaras is on the expensive side, I still think it is worth every penny because it contains nourishing ingredients.

*This post is not sponsored. All opinions are my own. This post includes affiliate links. This means I make a few dollars if you sign up after clicking my link. This costs you nothing, but it helps keep this blog running!

100% pure mascara review