Thrive Market Review: Insider Scoop 

 Last Update March 6, 2024

By Jenny Zhang

Is Thrive Market a good fit for you and your family? Can you save money using Thrive Market? And just like you, we were researching and reading up on Thrive Market reviews before signing up to learn what it is, how Thrive Market works, and what Thrive Market offers. With many grocery stores offering delivery options available in the modern days, you may wonder if Thrive Market is worthy of membership.

Here is everything you need to know about Thrive Market and our Thrive Market review based on our personal experience. From how Thrive Market works to tips on saving even more with Thrive Market, we have got you covered.

What is Thrive Market?

Thrive Market is an online marketplace that offers affordable, high-quality natural and organic foods, specialty foods, and products at wholesale prices. Thrive Market specializes in cheaper prices on healthy food and clean living products, and you can save 25-50% off from retails on your favorite organic, non-GMO, and sustainable products.

To shop at the online grocery store, you must obtain a Thrive Market membership to shop. You must have a Thrive Market membership to see what they carry, price check, and purchase from Thrive Market.

How Much Does Thrive Market Cost?

To shop at Thrive Market, you will need to obtain a membership. With a membership, you can shop for thousands of high-quality organic, non-GMO, and sustainable products, including food, supplements, home and beauty products, and more, at up to 25-50% off retail prices.

Additionally, Thrive Market offers free shipping on all orders over $49, and you can save even more by taking advantage of their weekly deals and exclusive promotions.

How Much Does Thrive Market Membership Cost?

Thrive Market cost will come down to which type of membership you are interested in. You have two purchasing options: Annual or monthly. 

The annual membership fee at Thrive Market costs $59.95, which comes out to be about $5 per month. Monthly membership costs you $12. If you plan on using the Thrive Market for less than five months, this membership can be worth checking out.

As part of the Thrive Market Gives program, they offer FREE MEMBERSHIP for low-income families, veterans, first responders, teachers, nurses, and more.

If you don't qualify for the free membership and are unsure if Thrive Market is right for you, you can try the service with the current offer of a free 30-day trial at risk-FREE trial membership. If you are unsatisfied and decide to cancel within 30 days of signing up, they will fully refund you the Thrive Market membership fee. 

Join Thrive Market today and get 40% off your first order!

How Does Thrive Market Work?

Once you sign up, shopping at Thrive Market is straightforward. The site is easy to navigate and very user-friendly. 

1. Search for the item you are looking to buy. You can shop by category, by food restrictions (vegan, gluten-free, keto, paleo, etc.), or search it in the search bar.

2. Add them to the cart.

3. When you are ready, you can go to the checkout screen and follow the steps. Then all you have to do is wait for the items to arrive at your home.

What Products Does Thrive Market Carry

Thrive Market is like an online grocery store that carries your pantry staples, perishable goods, and even wine. They have similar and same brand products as Whole Foods and other natural grocers.

  • Food (Baking, Shelf-Stable Canned Goods, Cereals, Snack Bars, Condiments/Sauce, Beverage, Candy/ Chocolate, Grains, Pasta, Snacks, Spread, Pantry Staples, And Much More)

  • Home (Cleaning, Laundry, Kitchenware, And More)

  • Bath And Body

  • Babies And Kids

  • Beauty (Makeup, Skin Care, Grooming, And More)

  • Vitamins And Supplement

  • Meat And Seafood

  • Perishable Goods (Lettuce, Apple, Cream Cheese, Eggs)

  • Pets

  • Wine (Red, White, And Rose)

  • Meals (Build Your Own Bowl Meals Bundle From Primal Kitchen)

Thrive Markets Meat And Seafood

Thrive Market offers beef, pork, chicken, and seafood. Thrive Market believes in regenerative farming, rotational grazing, sustainable fishing, and animal ethical treatment and has searched the globe for partners who share the philosophies.

The animals are pasture-raised, free-range, and grass-fed. And the seafood is wild-caught or sustainably farm-raised without antibiotics. Go to Thrive Market's website for full details of their standards.

When you purchase your protein from Thrive Market, they come to ship frozen, and they will ship from the warehouse nearest to you and ship in an insulated box packed with dry ice.

Thrive Markets Wine

Thrive Market offers red, white, and rose; you can get a half case each or build your own bundle. What makes them different is that they are part of Thrive Market's clean wine program, which means they have to meet the standards listed on their website.

Our Honest Thrive Market Review


All Products Are Well Packaged. When it comes to shipping fragile products like chips or glass products, it can be nerve-racking when you don't know how they would package it. The last thing you want is to have broken glass, spillage in your box, or crushed items. The good news is that Thrive Market wraps everything very thoroughly. We always had a good experience with broken or crushed items arriving. 

Fast Shipping. Orders typically arrive within 3-5 days. However, due to COVID, the orders have been shipping slightly slower but still have reasonable shipping times.

Free Shipping. You can get free shipping when you purchase more than $45.

Cheaper than Other Retail Prices. For the same brand and product, the product at Thrive Market is cheaper than other stores. Some of the products selling on Thrive Market are even cheaper than Whole Foods and Walmart's prices.

Variety of Brands. Thrive carries many brands that you may see at the big chain, like Justins, Hippes, Seventh Generation, Better Life, etc. But, at the same time, they also carry many smaller brands and their own brand.  

Great For People With Dietary Restrictions. If you have dietary restrictions (vegan, gluten-free, keto, etc.), then Thrive Market is the perfect store for you because they have already sorted out what item suits your diet. This way, you don't have to spend time doing the research yourself.

Convenient Grocery Shopping Platform. Shopping at Thrive Market is super easy and convenient. All you have to do is pick what you want, purchase it, and it will deliver right to your door. This option is very convenient for people who don't have a local health food store near them. It is also great for people or families with a busy schedule.

Healthy Foods. Thrive Market offers many of your average American pantry items with healthier alternatives. Like Whole Foods, they offer many healthier options, and you can even be sorted by dietary restriction.

Save Even More With an Auto Ship. You can sign up for auto-ship and save an extra 5-10% off—for example, auto-ship your pet food, your favorite snacks, or cleaning supplies.

In Stock Reminder. You can sign up for their reminder list when an item is out of stock. When the item is back in stock, they will email you so you can add it to your cart and place your order.

Transparent With Meat And Seafood Sourcing. If you purchase protein from Thrive Market, they are fully transparent about the meat source and details.  

High-quality meat and seafood. When looking for high-quality protein, it can get overwhelming with all the fancy marketing terms like free-range or sustainable.

For example, when you think of free-range chicken, you picture chicken foraging outside and roaming around. But in reality, the free range just means the bird has access to the outdoors for at least six hours a day and has at least 2 square feet of outdoor space but doesn't necessarily have any living vegetation.

Instead of researching yourself to understand if you are truly getting what you think you are getting, let companies like Thrive Market, Butchers Box, or other services do the research for you. 

Customize Your Own Meat And Seafood Box. Instead of focusing on just chicken or just beef, you can build your own box to your liking. 

Recycle packaging. All Thrive Market packaging, including the packaging used for shipping meat & seafood boxes, are packaged with recycled materials. 

Free Thrive Membership. For every paid membership, Thrive Market donates one free membership. Thrive Market provides free membership for any qualified low-income family, student, teacher, veteran, and active military or first responder member. To get free membership, you will have to fill out an application.

You can donate your savings. Members can donate a portion of their savings at checkout, and the donation will go towards Thrive Gives members, disaster relief efforts, and their nonprofit partner organizations.

Excellent Customer Service: Things can happen. If the wrong product arrives or breaks during shipping, you can contact them, and they will credit you.

They have a savings guarantee policy. If you don't save the equivalent of your annual membership at the end of the year, they will credit your account with the difference.

You can even get meals. You can even order meals from Thrive if you have a busy schedule. This is an excellent option for people who want to bring healthy lunch to work or have a busy schedule. 

Tracking. Every order can be tracked by going to your account and finding the order you want to track so you know when to expect your package to arrive. 

Product Reviews: Every item sold on Thrive Market has reviews written by members who have previously purchased the product. If you are unsure about trying new products, read what others say. These Thrive Market reviews are very helpful.


Some products can be more expensive. If the same item is on sale or has a deal at the grocery store, the price could be lower than Thrive Market.

If you shop at discount stores like Food 4 Less or Grocery Outlet, the price is less than Thrive Market. Some things are also just cheaper to purchase at Walmart or Costco than at Thrive Market.

But overall, Thrive Market is less expensive than your average grocery store. If you want to get the best price and have some extra time to spare, make some price comparison before placing your order. 

Some products require you to buy in multiples. Certain products will require you to buy 2 or 3 at a time. For example, can goods usually require you to purchase in sets of two. 

Unable to deliver anything chocolate during summer. If you are looking to buy chocolate during the summer months, Thrive Market cannot ship them to you due to the weather. 

The item could go out of stock. Sometimes your favorite items could go out of stock, and you must wait. If the item is out of stock, you can set a reminder to email you when it is back in stock. 

Free Shipping for Over $45 orders. If you don't meet the minimum requirement of $45, you will have to pay for shipping costs, and if so, you may not save anything on the items.  

How To Save Even More At Thrive Market

Member Only Gift: Thrive Market often offers members free gift perks when they spend over $49. The free gift can be a single item or a bundle. And it varies all the time. 

Take Advantage Of Their Sales: Thrive Market has holiday sales like the Black Friday sale (yes! They have a Black Friday sale). Some of their sales will be very specific, and it can happen at any time. For example, they can have sales on all Keto products only or sales on all chocolate products. 

Auto Ships: Auto ships allow you to save an extra 5-10%. So if you auto-ship your pet supplies, almond butter, or favorites, you can save even more with Thrive Market.

Extra Savings Deals: Before shopping, we recommend you check out their Extra Savings page first to see anything you want. Extra Savings is on the home page under "Deals." 

Earn Thrive Cash Back. Under "Deals," you can also find earn-thrive cashback opportunities. Once you earn the cashback, you can apply them to the next order or any orders.

Refer A Friend And Earn $40. You can gain instant Thrive Cash when you invite a friend. You make $40, and they get 40% off their first order

Shop Store Brand: Some items are available under Thrive Market brand name. They are cheaper than other name brands' items in the same category. The Thrive Market brand item is much like Whole Foods's 365 Everyday Value label.

santa cruz pb

Take peanut butter as an example. Thrive Market store brands' peanut butter is cheaper (per oz) than other brands. 

They offer $60 in FREE groceries when you join now. 

What Happens If Something Went Wrong With Your Order?

Plenty can go wrong when ordering food online. Mistakes and accidents can happen, although very, very rare in my experience. Whether the wrong product arrived, the product got broken during shipping, the product went bad, or something is missing, you can contact customer service. Explain to them what went wrong and take a picture if you can (although not required, I like to provide them with evidence). You can hear back from a representative fairly quickly, and they will offer you store credit.

Is Thrive Market Worth It?

You probably wonder if you really save money with Thrive Market and if Thrive Market is worth it. Based on our Thrive Market review, the short answer is yes. You can save money on your grocery, and it is totally worth it if you use it.

Regardless of where you shop, you should always make some price comparisons if you are looking to save. While you don't have to compare prices on each order and every item. Occasionally, you should do some competitive pricing research at your local grocery store and see if you are truly getting the best deal, especially on expensive items like ghee butter or avocado oil.

For example, we compare a few times yearly to see if we are truly getting the best deal. In general, Thrive Market prices are lower, and you can save money on groceries. Plus, there are many ways you can save even more at Thrive. If you love to save, you will love Thrive Market, and it is worth it.

Price Comparisons

Price Comparison To Whole Foods

Whole Foods is a supermarket chain owned by Amazon, offering a wide selection of organic and non-GMO products, including their exclusive brand. While Whole Foods can be more expensive than other retailers, they offer a wider variety of fresh produce and in-store services, such as prepared foods and a deli.

From our research, in general, it's cheaper to purchase the items at Thrive Market unless you can get the item on sale at Whole Foods.

Price Comparison To Amazon Fresh

Amazon Fresh is a grocery delivery service offered by Amazon, which offers a wide selection of organic and non-GMO products. While they don't offer a membership program like Thrive Market, they do offer free delivery on orders over $150 and $35 for pick-ups for Prime members or with an EBT card. Otherwise, the delivery fee is between $3.95 and $9.95, depending on your location.

In terms of item costs, Thrive Market perishables are slightly cheaper than Amazon Fresh.


Amazon fresh example

Thrive Market

Thrive market example


Vitacost is an online retailer that offers a wide selection of natural and organic products, including supplements and vitamins. While they don't offer a membership program like Thrive Market, they offer free shipping on orders over $49 and have a wider variety of products in certain categories.

In terms of item price comparison, Vitacost can be slightly higher. However, if Vitacost offers a deal or has it on sale, it can be about the same or lower than Thrive Market.

Price Comparison To Walmart

You can only buy certain healthy products from Walmart in-store, but more options are available on (some items are sold through a third party. This means you purchase it through Walmart, but another company ships it).

Depending on the item, some are more or slightly less than Thrive Market. You should compare prices before purchasing if you shop at Walmart regularly. However, remember that Walmart has limited healthy brands and products available, so you may not find your favorites at the store.

Price Comparison Examples:

Thrive Market

thrive ghee
thrive mineral fusion

Whole Foods

amazon ghee
wholefoods mineral fusion


walmart ghee
walmart mineral fusion
*This item is sold on through third party.

Our Ratings



We compared the prices of Thrive Market products to those of similar products sold by other retailers like Whole Foods and found that Thrive Market products are typically priced lower. But we do recommend that you do some price comparison yourself as it is possible you can find it on sale somewhere for cheaper.



Thrive Market does offer great deals such as free gifts, samples, sales, and getting a certain dollar off when you spend a certain amount on order. If you want to save extra on your Thrive Market cost, look for these amazing deals!

Product Quality


Overall the products (including perishable products) shipped from Thrive Market are excellent. Thrive Market has always offered high-quality products, and each box is packed carefully with recycled material. Even the perishable box is well packed with no content damaged during transit.



Thrive Market offers a wider variety of organic and non-GMO products and vegan and gluten-free options. Additionally, they have an exclusive brand that offers high-quality products at an affordable price point.

Shipping and Delivery


The shipping and delivery performance of Thrive Market is excellent. We found that their products were delivered quickly and in good condition.

Customer Service


Thrive Market offers exceptional customer support. If you have any issues with your order, they will immediately take care of it.



We have been a member of the Thrive Market since 2019. Based on our honest Thrive Market review and experience, we think getting a Thrive Market membership is worth it, especially for someone who already shops for healthy food and house supplies.

Thrive Market is also great for someone who enjoys clean eating or has specific dietary restrictions such as vegan, gluten-free, keto, paleo, and more. Thrive Market helps people with dietary restrictions or following a certain diet to shop easier as they already did the research for you!

Thrive Market has continually expanded its product selection to meet the evolving customers' needs and preferences. They have added new categories, such as perishables, as well as new brands and exclusive products. All at a lower price compared to your traditional stores.

Jenny passionately advocates a holistic and natural approach to health and well-being. She has a Bachelor of Science degree and years of working in food sciences, specializing in organic & natural products. She is committed to helping others embrace a balanced, natural lifestyle that fosters well-being. Jenny believes that a harmonious balance between nutrition, fitness, and mindfulness is the key to unlocking the full potential of one’s well-being.